TRIAL ACCESS TO WARC (a marketing and advertising database)
UNTIL DECEMBER 5, 2011

Dear SMU Community,

The library has organised a trial to access WARC.

Using WARC, you will gain access to the following:

• Case Studies – search thousands of case studies that reveal campaign strategies of leading brands
• Topics & Trends – browse articles, papers and case studies by subject, plus access the latest best practice guides and read in-depth reports on major brand owners
• News & Opinion – access detailed conference reports from all the key events influencing the marketing world
• Forecast & Data – view comprehensive historic and forecast advertising expenditure data

Access via PYXIS > Databases > WARC (Trial)

Try it now and send us your feedback at libresearch@smu.edu.sg

The trial access ends on December 5, 2011