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Marketing Research
(MKTG103 Marketing Research)
The Marketing Research Information Triangle
Selected Secondary Data Sources
Singapore Statistics & Directories
International Statistics
Other Web Resources
Market Research Case
Additional Help?
The Marketing Research Information Triangle
Selected Secondary Data Sources
1. EBSCO (Business Source Premier) 2. GMID (Global Market Information Database) 3. ProQuest (ABI/Inform) 4. Factiva
5. LexisNexis
Use EBSCO Business Source Premier to:
- Locate Datamonitor and EIU Industry Profiles
- Search for journal articles
Search Tips:
- Find your industry by typing in keywords
- Select publication type "Industry Profile"
Use GMID to:
- Find Consumer Market Research and Lifestyle Reports
- Search for a consumer product or data element
- Compare historical and forecast demographic, economic and market data for over 150 countries
Search Tips:
- For comparisons, change data to one currency and use "per capita"
- Download in excel spreadsheets
Use ProQuest ABI/Inform to:
- Search articles from scholarly and popular sources
- Retrieve the full text of articles from 1000s of journals
Search Tips:
- Try searching recommended related topics
- Use to locate articles from your course reading lists
Use Factiva to:
- Find news and articles from over 9000 current and archival publications worldwide
Search Tips:
- Use regions, industry, country and source lookups
- Use :proximity operators" i.e. near5, near25
Use LexisNexis to:
- Get full text of thousands of news sources worldwide
- [Access] company directories
- [Perform] legal research
Search Tips:
- Search International Company Reports
Singapore Statistics & Directories
- Singapore Department of Statistics - Statistics by Publications
Statistics and contents extracted from the Monthly Digest of Statistics, Yearbook of Statistics,
Economic Survey of Singapore etc. - Census of Population
Print copies on Level 3 Call # R HA4600.67 LEO - Yearbook of Statistics
Print copies on Level 3 Call # R HA4600.67 YSS - Singapore Government Agencies
These government agencies can render valuable assistance.
International Statistics Finding AIDS
- The Statistical Agencies (International) by US Census Bureau
- The Guide to International Statistics by Singapore Department of Statistics
- International Websites, formerly by Ruth Pagell (over 1000 selected sites, including ones specifically related to
marketing and market research)
Other Web Resources
- AC Nielsen - Insights Asia Pacific
These full-text articles provide insights into consumers and markets throughout the Asia Pacific region. - IDC Singapore - View Points
The analysts share their views on important industry issues. - Millward Brown - White Papers
These white papers by the analysts on wide-ranging topics are available in full-text on request. - Spire Research & Consulting - Research White Papers
These white papers focus on the Asia Pacific region and discuss wide-ranging topics. - Synovate - In:fact
These newsletters report new facts and findings about consumers and markets with a global perspective. - Taylor Nelson Sofres plc - Published Materials
These publications offer industry insights and the analysts' views on specific sectors.
Market Research Case: Sep 2005
Use the PowerPoint for more in-depth information on international market research.
Click on 'Save' and view it in notes format for annotations for each slide.
Market Research Case: Sep 2006
Click here for the powerpoint on Casinos in Singapore that was covered in class.
Additional Help?
Not finding what you need?
Email us for additional suggestions or one-on-one research assistance.
