Skip to content Skip to navigation

Passport Digital Consumer - Trial

4 Sep 2017

The library has arranged for a trial for the Digital Consumer module from Passport.

Passport Digital Consumer is a market research database that examines how technological advances, the arrival of smartphones and location-based tools are forever altering the way consumers browse and buy products and services in this new digital era.

Contents Include :

  • Landscape analysis on digital readiness across 19 countries
  • Purchases and payment data from 2 payer’s locations and by 4 device types across 6 industry sectors
  • 35 Digital Indicators across 85 countries
  • Articles, Opinion pieces, Strategy briefings and Datagraphics

Trial expires on 18 September 2017
Should the library get this addition to Passport? Send your feedback to library@smu.edu.sg

Last updated on 04 Sep 2017 .