A Book Launch Event:
Crisis Communication Cases from Asia: A Cultural Approach
18 November 2024, Monday, Friday, 10:30 AM - 1 PM
Li Ka Shing Library, Learning Lab 1, Level 5
Programme
Time (SGT)
10:30 AM - 10:45 AM
Registration
10:45 AM - 10:55 AM
Welcome and Opening Remarks by Prof Yeo Su Lin
Harvard Business Review author and podcast host
10:55 AM - 11:30 AM
Fireside chat with overseas invited panelists & Prof Krishnamurthy Sriramesh from University of Colorado Boulder, USA
11:30 AM - 11:45 AM
Q&A
11:55 AM - 12:00 NN
Book signing
12:00 AM - 1:00 PM
Bento Lunch provided
About the Book:
“Crisis Communication Cases from Asia: A Cultural Approach” (2025, Routledge) analyses crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.
Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments.
This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.
About the Speaker:
Co-author of “Crisis Communication Cases from Asia: A Cultural Approach” (2025, Routledge) Yeo Su Lin, has had years of experience in both academia and the industry specializing in strategic communication and crisis management, drawing from extensive research on corporate reputation and public policy in Asia. She is also the Director of the Institute for Public Relations USA-SMU Alliance in Southeast Asia. Dr. Yeo’s work is informed by her deep understanding of cultural dynamics, making her a leading voice in communication management across the region.
