As part of SMU Libraries' Global Media and Information Literacy (GMIL) Week 2025, we invite SMU students - undergraduates and postgraduates - to take part in the #GetReelSMU Challenge.
🏆 PRIZES
- 🥇 1st Prize - SGD 1,000 voucher
- 🥈 2nd Prize - SGD 800 voucher
- 🥉 3rd Prize - SGD 500 voucher
- 🎁 5 × Consolation Prizes - SGD100 voucher each
⏰ MARK YOUR CALENDARS
- Competition Launch: 15 September 2025
- Submission Deadline: 24 October 2025
WHAT WE'RE LOOKING FOR
Create one short video or reel (max 60 seconds) exploring any aspect of media and information literacy in digital spaces under the theme “Minds Over AI – MIL in Digital Spaces.”
- Individual or team submissions are allowed (up to 4 members per team).
- Only one submission is allowed per individual/team so make it your absolute best!
Possible focus areas include:
- Navigating misinformation and fact-checking in the age of artificial intelligence
- Digital safety and responsible sharing amid AI-driven platforms
- Social media awareness and ethics in AI-enhanced digital spaces
- Building trust in media with AI-generated content
- Empowering diverse SMU voices to critically engage with AI and digital information
✨SOME IDEAS to spark your creativity - you can use them or come up with your own!✨
- Millie Bobby Brown just announced they’re quitting acting! - Is this a real headline or an AI-generated hoax? How would you find out?
- TikTok knows you better than your bestie - creepy or cool? - The algorithm predicts what you want before you know it... but at what cost to your privacy?
- Your crush's DM might be a catfish... or worse, an AI - How do you know if you're talking to a real person or a romance scam bot?
- That celebrity apology video - real tears or deepfake? - When influencers and politicians can fake anything, who can you actually trust?
- That mental health tip on your FYP - real help or just random advice from someone who’s not actually an expert? How do you know if you should trust it or scroll past?
The best entries will inspire, inform, and spark meaningful conversations about media literacy and the challenges/opportunities presented by AI among the SMU community!
WHAT HAPPENS NEXT?
- All entries will be reviewed by the GMIL Week Judging Panel.
- Winning videos will be featured at the official opening of SMU’s GMIL 2025 Week on 24 October 2025.
- Selected videos will also be shared across the SMU Libraries’ social media.
READY TO MAKE AN IMPACT?
Check out our submission details and judging criteria below to maximise your winning chances! 🎯
Join the #GetReelSMU Challenge and let your creativity shine.
Submission Rules & Guidelines
- Open to all current SMU students – undergraduates and postgraduates.
- Individual or team submissions are allowed (maximum of 4 members per team).
- One submission per team only • Each person may join only one team
- No multiple submissions by the same individual
Submission Instructions
- Prepare your video:
- Format: MP4
- Orientation: Vertical (1080 x 1920)
- Resolution: 1080 x 1920 Frame Rate: 30 fps
- Maximum duration: 60 seconds
- Maximum file size: 1GB
- File name format: FullName/TeamName_Title.mp4
(Example: JaneTan_FactCheckMatters.mp4) - Language: English
- Subtitles: All videos must include English subtitles
- Complete the online entry form [link] [MS form]
- Provide the names and SMU affiliations of all team members (UG, PG + school)
- Include a 2-3 sentence description of your video concept
- Upload your video file via the designated submission platform [link] [MS form].
Content Guidelines
- Content must be original and created by you/your team.
- Submissions must be suitable for public display (no offensive, discriminatory, or inappropriate material).
- Your video should address media and information literacy within the context of the GMIL 2025 theme: "Minds Over AI – MIL in Digital Spaces" stated above.
- Audio must be original and copyright-free. Consider using free resources such as Pixabay Music.
- Content must be entirely created without the assistance of generative artificial intelligence (“GenAI”) tools or platforms, including but not limited to AI‑generated text, images, audio, or video content. This prohibition applies to creation, editing, and post‑production of the submission. Any entry found to include material generated by GenAI tools will be disqualified.
Evaluation Criteria for Reels/Videos
- 🎥 1. Content Quality & Relevance (25%)
- Clear message: Does the video effectively convey a key MIL concept (e.g., fake news, digital citizenship, privacy, media bias)?
- Relevance:Is the topic aligned with the competition theme?
- Accuracy:Are facts presented correctly? Are sources credible?
- 🎨 2. Creativity & Originality (20%)
- Is the video unique and engaging?
- Does it offer a fresh or thought-provoking perspective?
- Use of storytelling or compelling visuals?
- 🧠 3. Critical Thinking & Analysis (20%)
- Does the video reflect thoughtful analysis or critique of media/information?
- Are MIL principles demonstrated (e.g., questioning sources, recognizing bias)?
- 🎬 4. Technical Execution (15%)
- Is the video well-edited (e.g., sound clarity, transitions, visual quality)?
- Appropriate length and pacing?
- Is the format appropriate for the chosen platform (e.g., vertical video for reels)?
- 🗣 5. Communication Effectiveness (10%)
- Is the message easy to understand?
- Is it appropriate for the intended audience?
- 🌍 6. Engagement/Impact (10%)
(Optional or Bonus Points)- Is the content highly engaging and sparks conversation?
- Calls to action or thought-provoking conclusions?
You can also view the PDF of our submission details and judging criteria: [Link]
